Had a few campaigns that we’ve been running at the PT100K Club HQ
recently that have been really successful.
Now the example I want to share with you below is for a group
training programme but we have been using this
strategy for High Ticket 121 Training as well – exactly the
same strategy, and it’s been just as successful.
I’m talking qualified and completed application forms for
0.40p-0.50p each!!!
Check it out below. 56 application forms in less than 48 hours for €31!!
So here it is step by step.
Step 1:
Record a quick video [15-20 seconds is fine] of you out side your premises / gym / park –
wherever you do your training sessions.
Just record a little bit of footage – even better if you’re in front of the camera
saying something like
“Hey there it’s Ricky. I have some Breaking News for ……..(your niche)
in Marbella. We’re going to be releasing 5 places next week for
our next 6 Week Transformation Programme –
here’s a quick glimpse of where we train – PM me on this page or leave a
comment below if you’d like
the details when they’re released”
Step 2:
Download the FREE app called InShot and then add the video that
you’ve recorded.
Then add the ‘Breaking News’ text from the ‘stickers’ section. (takes 2 mins)
Step 3:
Create your campaign in Power Editor.
Select a Video Views campaign.
Then select the age range, sex, and the ideal radius
(I usually select within 7 miles of our unit address)
in the AD SET.
Step 4:
Create your AD.
Upload your video.
Add some copy similar to what you say in the video.
Add a catchy headline like
Breaking News [MARBELLA LADIES] – again using Inshot.
Step 5:
Run this ad for 3-5 days to warm your local audience up.
Respond to anyone that reaches out to you for further info.
Step 6:
Head to ‘audiences’ from your ads manager and create an
audience of video views of anyone
that watches at least 75% of your video.
Step 7:
Record a second video. This time with some or our ideal clients
training. If you do 121 then record
some footage of your training one of your clients.
Step 8:
Upload to Inshot app.
Add some text such as ‘Marbella Ladies”. Then
add the countdown timer from the
stickers section. [As Above]
Step 9:
Create a new campaign.
Select a ‘Lead Ads’ campaign.
Step 10:
In the AD SET select the same audience as the first video.
But also create a second ad set called ‘Custom Audience’
and retarget everyone
that watched the 50% of the first video.
(you can select this audience from the custom audience box in the Ad Set tab)
Step 11:
Create your Ad.
This time make your offer.
Upload your video.
Create your lead ads form
(this is super easy and self explanatory – see the image below
for type of questions to include)
Write your copy (similar to below)
With a clear Call To Action.
Then when those leads start coming in make sure
you call them asap.
Certainly within 24 hours.
If you leave it beyond 24 hours then the chances of
them signing up significantly drops.
Give it a try.
By all means leave a comment or
reach out to me on [email protected] if you
have any questions.
Ricky
Ps. For more tips, tricks, strategies like
this check out my PT100K Club membership.
Click here if interested.
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