Email marketing made simple:
There are lots of different ways that you should be marketing in your fitness business. Before you even get to marketing though you need to ensure that you have a facebook page and a website. Before you start to question whether these are necessary, ask yourself how...
Are you a generalist specialising in mediocrity?
What's your target market? Whatever you do don't try to appeal to everyone. Let the gyms do that. Answer these questions to help you find out what type of clients you should be targeting. Just think for a second about who your best clients are. Who do you have the...
Should Personal Trainers Try To Get Facebook Likes?
Yep! Absolutely. There are a couple of caveats though. First of all you need to be completely clear on exactly who your target market is. This can very often be a painful exercise for PTs because many just want to train anyone and everyone. Now one of the first things...
Should you offer a bootcamp option?
When I started as a PT in the Summer of 2012, I was really unsure of the best and most profitable way to set my business up. Not knowing any different, I just researched the top and most successful PTs in the industry to see what they were doing. It turned out that...
Best way for Personal Trainers to get more clients?
Depending on the book you read or the 'guru' that you follow, there's a ton of different options available when it comes to trying to find new PT clients. Forming strategic alliances with local business owners, adverts in the local press, referrals, leaflet drops,...
Average earnings for Personal Trainers
Quick google search reveals that the average earnings of a Personal Trainer in UK is £17,079. So if we break that down to a net monthly income (after tax) of just over £1,000. You could earn the same working in Mcdonalds (no offence). Is this what those entering the...
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