How Shampoo Can Teach Personal Trainers To Market Better
I ran out of shampoo yesterday and so popped down to the local supermarket to buy some more. (Interesting story this I know, but bear with me!!) If you didn't realise already, there are absolutely loads of different shampoos out there. Rather than make the buying...
Part 3: Personal Trainers One Thing At A Time
Just to recap then following the previous 2 posts on how I have taken my business from £0 - £14000($22,000) per month in 22 months: Part 1: Don't listen to the naysayers. http://www.pt100kclub.com/nearly-lost-house/ Part 2: Be clear on your...
Personal Trainers: Knowing Your Facebook Audience:
What amazes me about facebook is that so many business owners (in particular I am talking about Personal Trainers here) still only use it as a social interaction tool. The fact is that it is a phenomenal business marketing hub that just cannot be ignored in modern...
How Personal Trainers Can Get FREE Leads From Local Businesses
Watch this short 4 minute video on how to get local businesses to send you tons of quality prospects for FREE using a really cool little trick that is available on Facebook. 99% of people are not aware of this so use it to your advantage. ...
Personal Trainers Must Decide On A Niche
This is a follow on from last week's post about the key decisions that I have made over the last 20 months in order to have gone from working in a local park with 5 clients to owning my own 3000 square foot premises and having nearly 200 monthly paying members. Last...
I Nearly Lost My House
No Job, 2 Kids And Living With In Laws! It was November 2008. My second child Georgina had just been born and as a family we were living with my in-laws. I had no job and my Wife Alex was being managed out of her role while on maternity. We had no car, very little...
Personal Trainers – Increase your prices?
Here's a quick story with a powerful lesson to learnt from a 15 year old kid! I decided some time ago that I wasn’t going to do any tasks that I could get someone else to do for £10 per hour. My time is worth more than this. If you spend your time doing these...
How to become a celebrity to your PT clients
If you don't become crystal clear on who your niche market is then you're really going to struggle to earn a good living in the Personal Training industry. Very few actually 'make it' if they just stick to being a generalist. The crazy thing is that the majority of...
3 Reasons Personal Trainers Must Have A Blog
It still amazes me at how many Personal Trainers don't have their own blog. When I ask the question as to why there are some common answers: - I don't have the time to write - I don't know how to write professionally - I don't know what to write about - I don't...
Is networking a waste of time for Personal Trainers?
Is networking an essential component of any small growing business or is it a waste of money? My take on this is both! I have certainly learnt over the years that having a network of people within your town or city and beyond that are considered useful contacts can...
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