by knight01 | Aug 15, 2014 | marketing, niche
I ran out of shampoo yesterday and so popped down to the local supermarket to buy some more. (Interesting story this I know, but bear with me!!) If you didn’t realise already, there are absolutely loads of different shampoos out there. Rather than make the buying...
by knight01 | Aug 6, 2014 | marketing, niche
This is a follow on from last week’s post about the key decisions that I have made over the last 20 months in order to have gone from working in a local park with 5 clients to owning my own 3000 square foot premises and having nearly 200 monthly paying members. Last...
by knight01 | Jul 13, 2014 | marketing, niche
If you don’t become crystal clear on who your niche market is then you’re really going to struggle to earn a good living in the Personal Training industry. Very few actually ‘make it’ if they just stick to being a generalist. The crazy thing is that the majority of...
by knight01 | Jun 29, 2014 | marketing, niche
It still amazes me at how many Personal Trainers don’t have their own blog. When I ask the question as to why there are some common answers: – I don’t have the time to write – I don’t know how to write professionally – I don’t know what to write about – I don’t...
by knight01 | Jun 11, 2014 | niche
What’s your target market? Whatever you do don’t try to appeal to everyone. Let the gyms do that. Answer these questions to help you find out what type of clients you should be targeting. Just think for a second about who your best clients are. Who do you have the...
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