by knight01 | Jul 31, 2014 | marketing
No Job, 2 Kids And Living With In Laws! It was November 2008. My second child Georgina had just been born and as a family we were living with my in-laws. I had no job and my Wife Alex was being managed out of her role while on maternity. We had no car, very little...
by knight01 | Jul 25, 2014 | prices
Here’s a quick story with a powerful lesson to learnt from a 15 year old kid! I decided some time ago that I wasn’t going to do any tasks that I could get someone else to do for £10 per hour. My time is worth more than this. If you spend your time doing...
by knight01 | Jul 13, 2014 | marketing, niche
If you don’t become crystal clear on who your niche market is then you’re really going to struggle to earn a good living in the Personal Training industry. Very few actually ‘make it’ if they just stick to being a generalist. The crazy thing is...
by knight01 | Jun 29, 2014 | marketing, niche
It still amazes me at how many Personal Trainers don’t have their own blog. When I ask the question as to why there are some common answers: – I don’t have the time to write – I don’t know how to write professionally – I don’t...
by knight01 | Jun 17, 2014 | old fashion marketing
Is networking an essential component of any small growing business or is it a waste of money? My take on this is both! I have certainly learnt over the years that having a network of people within your town or city and beyond that are considered useful contacts can...
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