I remember in August last year while on holiday in Portugal with the family, myself and Alex (my wife) sitting down by the pool and having the usual ‘holiday’ conversation about how cool it would be to actually live like this.
ME IN PORTUGAL LAST YEAR
Minimum of 300 days of sunshine each year (as opposed to 30) and a more chilled out, relaxed lifestyle.
More outdoor time for the kids.
Living near the sea and eating fresh seafood every day.
You know – that really cool stuff that you always do on holiday and wish you would do more of.
We discussed (hypothetically) what would need to happen with our business to make this dream come to fruition.
It would mean automating a lot of the leg work – dealing with enquiries on a daily basis, setting up new ads, consultations etc.
It would mean taking on extra staff to deal with a lot of the work.
It would mean increasing the number of clients that we had by at least 70.
It would mean at least doubling our online revenue.
So this was all mapped out on the back of a napkin with one of the kids crayons and then we quietly got to work.
FAST FORWARD TO NOW
I’ve just booked an awesome 3 bed villa for a whole month in August of 2015 in Calpe, Spain. It has ocean views and it’s own private pool.
We have already doubled our online income.
We have figured out a way to automate much of the business so clients are paying us in full without even a consultation.
We have taken on another trainer and I now have a PA.
We have increased our number of members by 59 so far. But we have also increased the number of PT clients that we are training by 8 each month.
Taking a whole month to immerse ourselves in this way of life will give us a much better idea as to whether it’s something we could see ourselves doing longer term.
HOW?
So if you’re wandering how we’ve done this……we’ve just followed the steps that I lay out in my PT100K Club.
It’s simple really, and just required some key components:
- Ambitious, clearly defined goal setting
- Accountability to achieve those goals
- Implementation of tried and test strategies (laid out in the Club members area)
Pretty similar to what you do with a new client really isn’t it?
I started in the fitness industry at the age of 36 training 5 women in a local park 2 and half years ago and this sort of dream was a long way off.
It will be exactly 3 years in August that I entered the industry and I will celebrate that with a nice cold beer overlooking the sea from my balcony.
It’s so nice to see the club members having breakthroughs as well right now. Guys that are now looking to do £10k per month having started out on less than £1k.
Others that have exploded their semi private clientèle by 400% in just a few weeks!!
and others that have managed to automate their biz in a way that allows them to collect upfront money from them and get them booking themselves in for group sessions before he has even spoken to them.
Would love to help you do something similar.
Please take your dreams seriously. They should and will become a reality if you just copy from those that are already doing what you want to do.
Join the club here..
CLICK HERE FOR MEMBERSHIP INFO
Ricky

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