by knight01 | Jun 29, 2014 | marketing, niche
It still amazes me at how many Personal Trainers don’t have their own blog. When I ask the question as to why there are some common answers: – I don’t have the time to write – I don’t know how to write professionally – I don’t know what to write about – I don’t...
by knight01 | Jun 17, 2014 | old fashion marketing
Is networking an essential component of any small growing business or is it a waste of money? My take on this is both! I have certainly learnt over the years that having a network of people within your town or city and beyond that are considered useful contacts can...
by knight01 | Jun 16, 2014 | autoresponder, marketing
There are lots of different ways that you should be marketing in your fitness business. Before you even get to marketing though you need to ensure that you have a facebook page and a website. Before you start to question whether these are necessary, ask yourself how...
by knight01 | Jun 11, 2014 | niche
What’s your target market? Whatever you do don’t try to appeal to everyone. Let the gyms do that. Answer these questions to help you find out what type of clients you should be targeting. Just think for a second about who your best clients are. Who do you have the...
by knight01 | Jun 6, 2014 | facebook, marketing
Yep! Absolutely. There are a couple of caveats though. First of all you need to be completely clear on exactly who your target market is. This can very often be a painful exercise for PTs because many just want to train anyone and everyone. Now one of the first things...
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